STEVE Hayes says he will walk away from Blues in five years if fans don't match his passion for the club.

He said: "If it doesn't work and I can't get the interest of the town and we can't get attendances up, even with producing good football, I don't want to stay around forever. Let someone else have a go."

He has a five-year plan to take Blues up two divisions and into the Championship and expects them to be debt-free in six years.

The man behind the club's kit sponsors Loans.co.uk spent £250,000 buying a 25 per cent stake in the club and has pumped in a further £250,000 in loans so far.

His company have also sponsored the club's kit for an undisclosed sum and Hayes plans to invest more on and off the field as he plans to overhaul the club.

He said: "My investment is committed. I can afford to do it so it is a commitment. If I walk away from here with egg on my face and it has been a waste of time in effect, I can take that on the chin."

Hayes is not expecting his money back. He is hoping to convert his loans into shares once other investors come in.

Under the club's rules he cannot own more than the 25 per cent stake he currently has but if other investors came in, it would enable him to increase the cash value of his 25 per cent.

Hayes' arrival comes one year after fans were told the club was on the brink of administration. Since then Blues have gone on a signing spree and some fans are worried it's win-or-bust.

As well as signing six players, a new full-time fitness coach is in the pipeline and there are off-the-field changes too.

Every area from catering, car parking and the phone system is being looked at with a new computer system arriving and a sports bar being built as well.

But Hayes, who has gone out of his way to talk to fans in website chatrooms or on the terraces, says supporters shouldn't worry.

He said: "I haven't got anything to hide. My intentions are good. I know what I can bring to the table is success in one form or another. I can't pull on a pair of boots and put it on the pitch.

"There is a great deal that we need to move forward in the club and where I'd like to be in five years is to say that I've given everything I possibly can to this club and pushed in the right direction.

"If after five years, I can't bring the people in and push the fan base up, even by having a call centre and really understanding our supporters, then my view would be to call it a day and let someone else have a go."

"But that doesn't mean I'd take my investment out."

He has signed an agreement with directors Ivor Beeks and Brian Kane that he can't take his loan notes out without both their agreement, even if he wanted to, but for now he is just thinking of investing.

He said: "What I want to put in at this moment in time is personal to me."

He insists he has no interest in changing the club's constitution so he can own more of the club.

He said: "I'm not bothered whether I own 25 per cent or 75 per cent. What I want to do is make sure that I achieve what I want to be able to achieve here.

"If other people want to change that part of the constitution that's up to them but it won't be be me pushing for it."

Hayes took over the day-to-day running of the club just two months ago and is hoping to translate his business skills to sport.

Hayes founded his company Loans.co.uk in 1997 having previously been a door-to-door double glazing salesman. His firm reportedly made £8.8 million in 2003 and £13.8 million in 2004.