Deichmann is set to reopen its High Wycombe store following a £280,000 refurbishment.

The store, located in the Eden Centre, will celebrate its October 8 reopening on Saturday, October 12, with a series of in-store giveaways, offers, and family activities.

The first 25 customers on the Saturday will each receive a free pair of shoes, valued at up to £30.

READ MORE: Royal British Legion Club Marlow celebrates modernisation

There will also be 50 per cent off selected lines, and a 'spin the wheel' game offering exclusive discounts and giveaways to welcome customers to its newly fitted 543 square metre store.

The investment will also see the creation of four new jobs in the area, including assistant and supervisor roles.

The new store will stock a full range of footwear for men, women, and children, including exclusive lines from brands such as Adidas, Nike, Skechers, Puma, and Fila.

The store's price promise ensures that customers will be matched on price or refunded the difference, plus an additional £1 back if they find an identical pair of branded shoes cheaper in any UK high street or online retailer.

The store operates on a 'rack room' concept, allowing customers to browse the range and sizes available on the shop floor, and the option to check size availability online and in stores.

The company uses this layout for customer ease and efficiency in its stores enabling customers to browse the available styles in a 'fuss-free' environment.

Customers can have their shoes either shipped to the store or shipped home, free of charge, or they can choose to have the click and collect option if the shoes are not available in the store they are in.

Digital foot measuring machines will be available in-store, with a children's printable at-home gauge as well.

Deichmann UK director Simon Wilson said: "We’re really pleased to be opening this new store and bring our great value offering to High Wycombe.

"We have an extensive range of brands and footwear for the whole family available, and we’re looking forward to customers discovering all that the new store has to offer."

The company is known for offering a wide range of well-known footwear labels and own-brand fashion lines, along with bags and accessories.

The company frequently collaborates with celebrated designers and A-list stars including Giovanna Fletcher, Leni Klum, Rita Ora and Ellie Golding.