High Wycombe has been named the second most affordable coffee location in the country.
The Flat White Index, compiled by digital PR agency Tank, looked at more than 90 UK locations to uncover the priciest and most affordable places to grab a flat white, compared to average salaries.
The findings – published ahead of International Coffee Day on Tuesday, October 1, reveal that Wycombe locals would spend £1,284.80 per year if they were to buy a coffee every day for 12 months.
On average, a flat white sets locals back by £3.52 – with residents on the average salary able to purchase more than 40 coffees per day (40.97), the second highest amount in the country.
Pipping Wycombe to the top spot is St Albans in Hertfordshire, with a flat white costing £3.60.
Locals can buy more cups per day with their average take home salary of over £46k.
Following closely behind Wycombe is Southend-on-Sea where it costs £3 per cup, and £1,095 per year for a coffee a day – over three per cent of the average salary.
This is significantly less than Bristol, where locals pay £4.25 on average for a flat white – working out to £1,500 per year – or over five per cent of their wages.
This equates to just under 26 flat whites per day (the lowest in the country).
Experts have predicted a sharp 25 per cent price increase for coffee beans this year which could see prices continue to rise and a £5 coffee era is set to hit London.
Despite this, the coffee industry is thriving with 80 per cent of people who visit coffee shops attending at least once a week.
Martin Stone, director at Tank, said: “Coffee and creativity go hand in hand, and as a digital PR agency we often pop out to our favourite local coffee spots for a quick takeaway or to catch up with colleagues and clients.
“The coffee industry is thriving and here in Nottingham, where Tank is based, we are surrounded by quirky independent coffee shops and chains like the city’s own 200 Degrees.
“They each have distinctive branding, atmospheres and Instagrammable interiors – and are a much-loved part of the business community.”
For more information about the findings ahead of International Coffee Day on October 1, go to https://tank.co.uk/flat-white-index.
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