A major clothing retailer with numerous branches across the UK is not expected to close its High Wycombe outlet.

Superdry, based in the town’s Eden Centre, announced in 2023 that they planned to shut down a handful of stores across the country to cut costs.

Stores in Ipswich, Luton, Telford, Lincoln and Stoke-on-Trent have all closed, but the shop in High Wycombe is expected to remain open.

Someone close to the store told the Free Press that rumours about a potential closure were ‘fake news’ and that the murmurings ‘weren’t true’.

Superdry’s decision to shut branches comes after a report published by the BBC in January revealed that the clothing company had suffered a 23.5 per cent decrease in sales the previous year.

One of the reasons for the decline in customers has been put down to ‘remarkably unseasonal weather’, with the cost-of-living crisis also playing its part. 

It’s a tough time for many high street retailers in the UK, with businesses such as Wilko, Zara and Body Shop all closing in High Wycombe within the last eight months.