The high street cake shop appeared to have shut overnight in the Eden Shopping Centre, High Wycombe.

Launched in 1926, Patisserie Valerie brand has gone through a turbulent time since 2018, when a major fraud investigation led the company to go into administration.

In 2019, it was was acquired out of administration by a private equity firm Causeway Capital, who merged the business with Bakers + Baristas.

Now a spokesperson for Patisserie Valerie has revealed it closed in High Wycombe to focus on more profitable sites. 

READ MORE: Storm Henk causes flooding risk in Buckinghamshire

They said in a statement: “As you will appreciate, the retail food landscape is dynamic and ever changing. Our brand, product and service continues to thrive both on the high street and online. 

“In order to ensure that this remains so to the future, we have made the decision to undertake this restructure now, to put the focus and resource of the business where we see the potential for continued, profitable growth. 

“We have created strong templates for growth in our refurbished patisseries and the opening of our flagship store in Cribbs Causeway, Bristol, in 2023.

“Alongside this, a large and growing customer base enjoy our handmade patisserie, celebration cakes and afternoon tea at home through our online platform www.patisserievalerie.co.uk and the curated range available in our retail partner, Sainsburys. 

“All of this is made possible by continued investment in our original bakery in Birmingham, which remains the cornerstone of our multi-channel handmade patisserie offer.”

In 2019, Patisserie Valerie was acquired out of administration by a private equity firm Causeway Capital, who merged the business with Bakers + Baristas.

Alongside the High Wycombe shop, Patisserie Valerie shut for good in Winchester on New Year's Day.