A couple from Buckinghamshire paid over £700 for bespoke social media content on top of a photographer at their already-£40k wedding.
Rachel Winchester, 26, and her husband Richard, 36, who live in Milton Keynes, hired a professional content creator for their special day to film TikTok reels alongside a £3,000 photographer.
The couple spent over £40k on their wedding, tying the knot at a 15th-century venue in the Cotswolds in the spring and, in hindsight, consider the recruitment of the content creation business The Social Wedding as indispensable - describing it as "one of the best" decisions they made about the day.
The uber-modern trend of shelling out hundreds of pounds for bespoke social media images and videos is still a relatively niche concept, with Rachel suggesting that she and Richard were "probably one of the first to do it in the UK".
The 26-year-old Milton Keynes native said she first stumbled upon The Social Wedding on Instagram and was won over by owner Jamie's most comprehensive package, which included a pre-wedding consultation, eight hours of content, unlimited raw photos and videos and four edited TikToks or reels.
Jamie followed the couple throughout the day to record "the more intimate moments" of the celebration, including dancing, speaking with friends and family and their little nephews playing mini golf.
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While they had to wait a few weeks for the professional photos to come back, Rachel and Richard received a bundle of 1,500 videos and images from Jamie within 24 hours and said they "didn't feel like they'd missed anything" despite the stress of their special day.
Rachel said: "When we put so much effort into planning the day, we didn't want to miss out. We don't have a big following on social media, but we loved being able to share (the day) with our friends and family (on the platform).
"The key thing was that we didn't use our phones for the whole day. People try to use Polaroid and disposable cameras on tables to capture those little moments, but having someone there who has that role was just great."
Brushing aside the fairly hefty price tag of the service, Rachel insisted that "for the amount of work put in", £750 was "not enough" compensation.
She added: "It's a new and emerging thing, but there's so much value in it.
"The photographer's photos will be treasured forever, but having all the behind-the-scenes pictures and videos to go back and watch was invaluable."
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