An organiser behind a popular food and music festival in Buckinghamshire has promised more 'big and exciting' announcements to come ahead of next year's event.

Steve Lane, Managing Director of Tom Kerridge's Pub in the Park festival, which kicks off its annual UK tour on May 16, 2024 in Marlow, is set on consolidating the popular celebration of all things food and music as an even more all-encompassing flagship event.

The general ticket sale for next year's festival, which concludes on Sunday, May 19, saw its highest level of demand on record when it went live on November 1, with a Taylor Swift-esque website crash indicating his hopes may be well-founded. 

Alongside big-name musicians including early-2000s boyband Busted - who Steve was "delighted" to have recruited to headline Friday night - he credits a receptivity to feedback for the event's continual evolution in line with customer expectations. 

Next year's event, he promises, will provide even more "incredible value" for weekend pass buyers (£190), with access to a wider range of free-to-attend talks, demonstrations and performances than ever before, including more expansive culinary content courtesy of yet-to-be-announced chefs and food personalities.

The demand for tickets for Pub in the Park 2024 is also fuelling the prospect of an expanded festival site in Marlow to facilitate more ticket-buyers and stage space, something the Brand Events team has yet to run past Buckinghamshire Council, but which Steve views as a natural progression in light of the festival's ever-growing popularity.

READ MORE: Pub in the Park Marlow 2024: Full line up revealed

"We are limited in our capacity in Higginson Park, so there's only a certain number of tickets that we can sell, and as we expand our content, we are also going to need more space. It's a conversation that will definitely be had at some point."

He is sanguine about the prospect of backlash which has occasionally simmered among Marlow locals about the town being used as a large-scale event space and which could be freshly ignited by a Pub in the Park expansion.

"I think there will always be people who are not happy that we exist but there are thousands more who love the event. Of course, we will always try to minimise the impact on the community as best we can."

Organisers also have yet to reveal the music line-up for the opening Thursday night of the festival, but rest assured Steve has "really big, exciting plans" up his sleeve - so good in fact that they "deserve their own announcement".

Watch this space!