Tom Kerridge has launched a £15 set lunch menu at three of his restaurants amid the cost of living crisis.
The Michelin-starred The Coach will offer the "too good to be true" deal alongside Kerridge's Bar & Grill at Corinthia London in Whitehall and the Bull & Bear in Manchester.
Kerridge started a similar initiative during the 2008 financial crisis when "people were very worried about the money in their pockets".
The chef launched a one-choice lunch menu "that made absolutely no money but filled the pub with noise, excitement and laughter".
Now in 2022, he says "it feels like those times are here again" and hopes the set lunch menu will have the same impact.
Kerridge said: "The aim is to get the excitement and buzz back into restaurants without guests having the fear of spending too much money. A taste of the good times at a fraction of the price.
"Please come and join us, and most importantly, make a booking in London, Manchester or Marlow."
He told the Manchester Evening News: "People are under a lot of pressure at the moment, so it’s nice to be able to give people the chance to go out to a restaurant without necessarily having to break the bank.
“It’s not going to make us any money but we’re hoping it will also help to motivate our staff. When you have a full restaurant, it creates a lot of buzz and excitement and people thrive in that space."
Classic pub and school dinner favourites, such as cottage pie, lasagne, caramelised onion sausage and jam roly poly, will be available.
A third course can also be added for an extra £7.50.
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