Wycombe Wanderers have confirmed the appointment of Phil Alexander as the club’s senior advisor.
Working directly under the Chairboys’ owner, chairman, and CEO Rob Couhig, Alexander’s arrival at Adams Park ‘will help to oversee the commercial and operational side of the football club, with Pete Couhig focusing more on footballing matters.’
#Chairboys are delighted to announce the appointment of Phil Alexander as Senior Advisor to the Chairman and CEO, Rob Couhig.
— Wycombe Wanderers (@wwfcofficial) July 19, 2022
Prior to his arrival in south Buckinghamshire, he was previously the chief executive officer at Crystal Palace for 26 years, and was recently named the Premier League CEO of the Year at the Football Business Awards in May.
He will also remain at Selhurst Park with a part-time consultant position.
Speaking on his new position, Alexander told the club’s website: “I live locally and I’ve got to know both Rob and Pete Couhig over recent years, and I admire the ambition and passion they have for the club.
"My work at Wycombe fits nicely alongside my consultancy role at Palace and will focus primarily on driving commercial revenues and improving the fan experience on match days.
Phil: "I will focus primarily on driving commercial revenues and improving the fan experience on match days.
— Wycombe Wanderers (@wwfcofficial) July 19, 2022
"My objective will be to generate a team spirit amongst the staff and achieve our commercial goals in the same way that Gareth does at the training ground."#Chairboys
"I’ve been involved in sports all my life and my objective will be to generate a team spirit amongst the staff and achieve our commercial goals in the same way that Gareth does at the training ground.
"I want to hear from any businesses in the area who wish to get involved with the club in any capacity.
Rob: "We wanted someone who had the right experience, integrity, and an understanding of the Wycombe Way. We have found that person.
— Wycombe Wanderers (@wwfcofficial) July 19, 2022
"Phil has earned the enormous respect he enjoys in the football community. It's a huge step forward in our plan for the club."#Chairboys
“Just call me anytime at the club.”
As well as being the longest-serving Premier League CEO, Alexander was a member of the FA Council, representing the Premier League, and sat on the FA’s Professional Game Board.
Rob Couhig, the club’s owner, added: "We wanted someone who had the right experience, integrity, and an understanding of the Wycombe Way.
“I believe in Phil Alexander we have found that person.
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“Phil has earned the enormous respect he enjoys in the football community.
“I am very excited that Phil has agreed to take on the challenge.
“It's a huge step forward in our plan for the club.”
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