Two brothers behind a teeth whitening kit company favoured by television stars have launched a major campaign to tackle mental health issues in young people struggling to cope as we emerge from lockdown.

Ollie and Toby Brittan, the founders of Whites Beaconsfield have launched the Smile High Club - a long term campaign to fund mental health initiatives.

Ollie, 26, and Toby, 28, passionately support the work of mental health charity YoungMinds and will start by raising funds by donating £5 for every ‘Smile High Club’ teeth whitening kit, specially designed for the campaign.

The innovative young entrepreneurs will also raise awareness of mental health across their social media audience and dedicate long term support through a number of educational initiatives.

The pair’s firm has worked with Love Island contestants and other social media influencers.

For every Smile High Club kit bought £5 will be donated to help fund mental health charity Young Minds and help them with their mission to see a world where no young person feels alone with their mental health.

The campaign will also help with awareness and educate people about mental health and how to seek help.

Ollie said: “The Smile High Club is a way to help put the smile back on the faces of those who have and will carry on to suffer. The campaign will recognise the damage caused by Covid and assist young minds combat mental health struggles. It is looking increasingly likely we will be able to enjoy the summer as we once did but as life reopens we do not want to forget those who cannot forget.”

Toby added: “Whites Beaconsfield is a company proud to support mental health issues and we hope The Smile High Club will put a smile back on faces, raise awareness, education as well as raise funds for the mental health charity.

"We want people to smile because we hope and pray the worst is over but at the same time we don’t want to forget those who can’t smile.”

Despite restrictions loosening, a recent survey found that 76 per cent of young people with experience of mental health problems believe the pandemic will have long term negative effects on their mental health.

Whites Beaconsfield was founded at the end of 2019 by the brothers with their best friend Tom Jansons.

At the start of the pandemic the business was struggling and with the threat of the pending lockdown the brothers set up a website to sell the 1,000 pieces of stock they had.

But within a matter of days Whites Beaconsfield had sold out - and they are now working on major expansion plans across Europe and America.