Marlow based chef Tom Kerridge has slammed customers who made reservations at his London restaurant but did not arrive.

The 46-year-old, who owns the Hand of Flowers and The Coach in Marlow, took to Instagram to express his anger after nearly 30 people did not arrive at his Kerridge’s Bar and Grill in London, despite making reservations in advance.

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Taking to social media on Sunday, July 12, to show his frustration, Tom said: “To the 27 people that booked @kerridgesbandg and then failed to turn up on a Saturday night..... this industry, like many others, is on the verge of collapse.

“Your behaviour is disgraceful, short-sighted and downright unhelpful.

“All of you ‘no shows’ in all restaurants up and down the country are adding to the issues already being faced...YOU are putting people's jobs more at risk.

“We put staff levels to the number of covers booked and when you fail to turn up, it now costs us, which in turn will force very uncomfortable and hard decisions about staffing levels.

“You are the worst kind of guest, and that is ‘selfish’.

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“I hope you have a good look at yourself.”

Many people supported the chef’s views with one Instagram user saying: “It's not difficult to pick up a phone and call to cancel.

"Maybe you could charge a booking fee.”

Another said: “Well said, I myself could not get a reservation in my favourite restaurant because obviously numbers are limited.

“The no shows are stopping real customers from getting a table!”

Restaurants across the country were allowed to reopen on Saturday, July 4, following the Government’s decision to lift lockdown restrictions across the UK.