Chesham United’s club shop must be one of the most unique in the English football pyramid.
The Generals, who play their home games at The Meadow along with Buckinghamshire rivals Aylesbury United, boast what has been dubbed as a ‘Supporter’s Shop’ by local historian Giles Stevenson due to the distinctive items being sold.
24 HOURS TO GO before our first home friendly of this pre-season as we host @hemelfc in a 7.30PM KO
— Chesham United FC (@cheshamutdfc) July 25, 2022
🎟️ Advance Prices (before 1.30pm tomorrow) @ https://t.co/j8wVp3xwK1
Adults - £6
Conc - £5
U18s - £3
🎟️ Turnstile Prices (Cash/Card)
Adults - £8
Conc - £6
U18s - £4 pic.twitter.com/4DTzz0FjIr
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As well as focusing on the south Bucks outfit, there are boxes and boxes of programmes that focus on every club in the Football League from Arsenal to Wycombe Wanderers.
They also have goods from some of the obscure fixtures from the Non League pyramid.
Some of the items in this museum of memorabilia, date back as far as the 1940s.
Giles also revealed that groundhoppers all over the country visit the shop for its goods and services, as well as ticking the stadium off their respective list.
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A groundhopper is known as a football enthusiast that travels to different stadiums across the world, and once they have been to a different ground, they will then tick it off on websites such as Futbology and Football Ground Map.
Speaking exclusively to the Bucks Free Press, Giles said: “We originally started off by doing merchandise for Chesham fans such as scarfs, hats, home/away shirts, baseball caps, and pin badges to name a few, but after a while, people started to bring in programmes.
“We have a good clientele that visit us on a regular basis, and then they tell their friends to come down and a lot of hoppers love the programmes.
“For example, I’ve got a special box of FA Cup programmes but that will go as people buy it, and before you know it, it’s full up again.
“We have around 5,000 programmes and before today’s game (Aylesbury United vs Aylesbury on July 22), I spent about 10 hours putting all these league programmes in alphabetical order.
“People collect this stuff and we’ve had a lot of groundhoppers come along to purchase items.”
This was proven when Aylesbury hosted the Chairboys in a pre-season friendly, as one customer purchased a Hartlepool United, a Wimbledon, and Bristol City pennant.
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Giles continued: “We’ve even got incredibly old items such as a framed photo of when Chesham played in the Amateur Cup final at Wembley in 1968, and people will donate what they don’t want football-wise as people will buy this stuff.”
In August 2021, the club's chairman Peter Brown said: "A big thank you to Giles and all the supporters that have donated old Chesham United programmes to his research.
"I know Giles is still on the lookout for more programmes so if you have any that you no longer want, he will gladly take them off you, simply drop to the Supporters’ Trust club shop on a matchday and they will be sure to go to a good home."
The club shop is open whenever Chesham United or Aylesbury United play their matches at the stadium.
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